How I Turned 70 Sales Conversations Into 300 Content Concepts Using a GPT Agent
Turn sales calls into a scalable content engine. Learn how reviewing 70+ calls led to 300+ ideas, 250 pieces of content, and 20 newsletters without brainstorming.
The Measurement Problem for Sales and Marketing
When marketing says "this performed well," the evidence is real. Traffic, lead volume, form fills. When sales says "I don't see how this helped," they're thinking about the three deals that slipped last quarter. Also real.
12 Months In, AI Didn't Fix Anything. It Just Showed Me What Was Already Broken.
Most teams are optimising the AI layer. The problem is everything around it. Here's what 12 months scaling with AI taught me
How I Used ChatGPT to Analyze 150 LinkedIn Posts in 3 Steps to Find if Video Content Works
Does video actually work on LinkedIn? I used AI to analyze 150 posts in 3 simple steps to find out.
How I Automate Content Reporting (And Save Hours Each Week)
As a content team-of-one, your work is only as valuable as the visibility it gets.
What Does It Take To Seal A New Deal In B2B?
HockeyStack’s data shows 222 touchpoints to close a deal. Find out what this means for marketers looking to optimize customer journeys.
Why I Stopped Relying on Internal Recognition and Focused on My External Reputation
Here's why I shifted my focus from internal accolades to building a lasting external reputation—and how it transformed my career trajectory.